An Easy Pricing Framework for Packaging Your Service at 3 Levels

Want to attract high-ticket clients AND serve more people at an affordable price point? Use this simple matrix to package your service offering at 3 distinct levels.

By creating a “premium”, “standard”, and "lite" version of your core service, you can:

• Capture a wider range of clients (and budgets)
• Boost your average customer value
• Scale your impact without sacrificing profitability

Here's how it works ✨

Step 1: Define your core service

• What is the main outcome or transformation you provide?
• What are the key components or deliverables?
• Example: 1:1 Business coaching to help solopreneurs hit 6-figures

Step 2: Identify your 3 service levels

• Level 1 (Premium): Your high-touch, white-glove offering for clients who want the BEST and are willing to invest at a premium. Often includes 1:1 access, done-for-you services, and/or exclusive perks.
• Level 2 (Standard): Your flagship offering that delivers a solid outcome at a more accessible price point. May have some 1:1 element, but with more group or DIY components.